Former Orillian co-founds ‘game-changer’ social media platform

Trybe app customers can make money off their posts; platform has high-level help from native buyers and massive names, equivalent to Nickelback singer

A former Orillian is hoping a brand new social media platform he co-founded will repay — for the customers.

Dan Swinimer, who grew up in Orillia and now lives in Surrey, B.C., is among the many founders of Trybe, a brand new app that enables customers to obtain money for the eye their posts get.

The thought happened after Swinimer’s good friend, Felipe Freig, realized how a lot consideration his son’s movies of scooter tips had been receiving online.

“He had a problem watching his son getting near semi-pro standing as a scooter rider,” Swinimer mentioned, noting the boy practised for hours, spent loads of time modifying the movies and invested money on tools. “He’d get quite a lot of ‘likes,’ however that was it. Felipe mentioned, ‘There’s received to be a solution to monetize this.’”

Swinimer and Freig sat down to debate that concept additional, and Trybe is the consequence.

Users may have the choice to easily ‘like’ content material on the app, however they’ll additionally reward different customers by sending “gems,” Swinimer defined, in numerous quantities, beginning as little as 10 cents. A submit that goes viral on Trybe may imply huge bucks.

Swinimer used the instance of Orillia’s Brian Fernandez, whose Facebook submit about made-in-Canada French’s ketchup went viral in 2016.

“It was the textbook definition of a viral submit,” Swinimer mentioned. “If Trybe was a factor again then, the money he would’ve made on a submit like that might’ve modified his life, and it ought to’ve modified his life.”

He even used that instance when pitching to buyers. It labored. Enough folks have come on board to make the Trybe thought a actuality.

It wasn’t so simple as that, although. Founders Swinimer and Freig knew they wanted somebody with ample enterprise expertise in addition to somebody who had pals in excessive locations.

So, they pitched the thought to Bill Swinimer, Dan’s father, an Orillia man who based Uniplast Industries.

“That’s the one neatest thing we did,” Dan mentioned of bringing his dad on board as a associate.

They then pitched Chad Kroeger, lead singer of Nickelback and co-founder of 604 Records.

Dan, who owns the manufacturing firm Manicdown Music Inc. and used to carry out with Freig within the band Jet Black Stare, met Kroeger on account of them having the identical supervisor.

When the thought of Trybe was defined to Kroeger, “Chad simply went off,” Dan recalled.

“He mentioned, ‘This is a sport changer.’”

Kroeger is now a associate and has sung the app’s praises by posts on social media. Avril Lavigne additionally gave Trybe a shout-out in a submit to her 21 million Twitter followers.

Kroeger’s confidence in Trybe and what it may imply for musicians was apparent. Before lengthy, Freig, Dan and Bill had been on Kroeger’s non-public jet, certain for California’s Silicon Valley.

Bill has a superb good friend there who has invested greater than $2 billion in start-ups.

“I despatched him the thought and he thought it was nice,” Bill mentioned.

Word started to unfold amongst buyers and the venture took off, and that’s when Bill was formally introduced on board to assist arrange the corporate.

“It’s actually been enjoyable, and we’re now at that stage the place it’s actually getting traction,” Bill mentioned, noting about 25 per cent of Trybe’s shareholders are from Orillia.

Bill believes the app can be “the subsequent huge one” in social media. He foresees those that use different platforms, like Instagram, together with social media influencers, making the bounce to Trybe.

“Our platform will do all of the belongings you want in a single platform,” he mentioned. “It has countless potentialities.”

Dan additionally thinks so, and that was due to the expertise in Silicon Valley.

“I used to be somewhat skeptical that somebody had not give you this already. It’s such a easy thought,” he mentioned.

When buyers informed him they, too, had been shocked the same app hadn’t been developed but, “that was our inexperienced gentle,” Dan mentioned.

He described Trybe as a “win-win” for customers. Whenever they reward one other consumer, they’ve the flexibility to have their very own posts boosted.

“The extra individuals who see your submit, the higher probability you need to make money,” he mentioned.

That consumer incentive may additionally repay for charities which may use Trybe, he added.

Trybe remains to be within the beta-testing stage and is anticipated to formally launch to the general public in a month or two.

For extra details about Trybe, take a look at its website. To get on the wait record to affix, obtain the app.



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