The Truth About Making Podcast Money Post-Radio

(By Matty Staudt) If you latterly misplaced your job, you might be hoping you’ll be able to create a podcast that can make you an honest dwelling. That sounds nice, however I wish to warning you to essentially do your homework first. Here are a couple of suggestions that can make it simpler so that you can even have an opportunity at making money on this planet of podcasting.

Remember you’re now not taking part in with the home money. That means, it is advisable to maintain your price range low to begin. Having a podcast with all the oldsters out of your outdated morning present might be not going to work if all of them desire a paycheck. Your most essential asset for this enterprise goes to be an excellent producer who understands podcast content material and may also aid you navigate the world of RSS feeds and maintain your social media platforms scorching.

Think about how you’ll be able to herald your outdated viewers as fast as you’ll be able to so that they don’t discover one thing new. If you’ve already been doing a podcast and have nice social media outreach than it’s best to be capable of do that a lot simpler than those that don’t.

Think a couple of mannequin of free plus subscription. Subscription is a good way to make money out of the gate by charging the followers that may’t get sufficient of you and are prepared to pay a few bucks a month to do it. There are two firms I counsel, Patreon, and a brand new firm that I actually like, Supercast. No matter what, you need to additionally provide free content material to get new folks within the door.

Put loads of time enthusiastic about your content material. The issues that work on the radio, don’t at all times work on podcasts. Think of how you’ll be able to take your greatest bits and tone them down for a podcast viewers who desires their content material delivered at a slower tempo.

Hit up all of your outdated sponsors. Most doubtless they are going to be enthusiastic about podcasts and aren’t certain how to get into inserting adverts on them. They will even be acquainted with your present, your listeners, and how you ship for them.

Speaking of adverts, perceive how dynamic insertion works and on the whole how podcast promoting works. You must be knowledgeable, so that you perceive the economics of podcasting and how to make probably the most money potential.

Matty Staudt is the previous Director of Content at Stitcher, Radio’s first VP of Podcast Programming with iHeartRadio, and is now the President of Jam Street Media. Contact Matty at [email protected]


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